Knowing and understanding your customers so that you can present and sell the right products in the right way is the path to overall business success.
Advances in technology and more sophisticated marketing techniques can provide a wealth of information about customer configurations. By carefully tracking and using powerful point-of-sale systems in sales transactions, their needs, desires, fears, problems, buying habits and demographics can be shown.
Impulse Purchase
One particular type of customer behavior that many retailers focus on is impulse buying, which is buying goods "currently."This could include shoppers loading one or two extra items in a supermarket trolley or spending hundreds or thousands of dollars on unpurchased items.
Some impulse purchases are prompted by people who only respond to the default trigger when shopping. The operating strategy used by the supermarket.
Other impulse purchases may be affected by deeper motivations, such as psychological behavior. For example, buying expensive fashion clothes, buying a car based on peer pressure, "showing" "feeling better" or some other psychological trigger.
Emotional Purchase
Most of us buy with emotion, but objectively it makes sense.A particular product, such as a car, is a good example that explains why so many ads (such as cars) surround scenes like fantasy. Cars can be seen on the open sun-lit highways, unlike the sanding caused by heavy traffic in cities.
Other product ads can be appealing and how they make you feel good. The fashion industry is well aware of this fact and promotes the subjective interests of clothing with the image of a particular skirt and fashion.
Impact On Impulse Purchases
Retailers are everywhere when people understand how and why they shop on impulse.- Loss of aversion-If you say that a product or something is discounted for a short period of time, the buyer may fall into the idea that if you don't take action now, you will get lost, which stimulates your purchase.
- Habitual games-Discounted products or multiple purchase offers commonly found in supermarkets can trigger impulse purchases.
- Usually, you don't need to spend a lot of time evaluating all grocery purchases, so these suggestions are designed to take advantage of this short decision time. A "trigger response" is a feeling that you should automatically see discounts or bulk purchases. Good suggestion (our feeling started).
- The desire to save money – an evolutionary desire that goes back thousands of years, when people just needed to store food to withstand the harsh winter. Now, given incentives such as discounts and multiple purchase offers, this "motivation" is reflected in the desire to save and inventory.
- Up-selling and cross-selling-a very effective way to stimulate impulse purchases that can make people buy more than they plan to buy.
- A typical example is McDonald's "Do you want it and french fries?" Or "XX scale". First, many people may want to buy a basic hamburger. However, when they are sold, they are sold when they are "bulky" and contain a larger proportion of French fries and drinks, or ordered French fries. Find and sell McDonald's quotes.
